Welcome to The ”Wow” Effect’s sub series of posts called. Idiots of design where we look at the absolute garbage designs
From bad rebrands to failed new designs this series covers it all
To kick off this series we are looking at 3 supermarket design fails Starting off with…
#3 SunRype juice new look 2023
to start things off this fail is pretty recently and it affects me directly because I buy their apple juice daily
SunRype or under the company name Sun-Rype Products Ltd. was founded in 1946 in Kelowna British Columbia Canada!
their logo used to look like this
pretty good but if you want to go way back their logo was this!
kinda looks like the old Days inn Logo
but anyway their Juice box design was this
this takes me back 🙂
well in 2023 they got a new look and this was the result
Before.
After.
Not much change to the SunRype logo so they get a gold star by me!
BUT the juice box redesign is what really got a design fail
it went from this.
To this.
this is bad but not ugly as the later fails on this list. So I will give it a 3 out of 10 fail rating
I’m really going to miss the old look :'(
#2 the new Pringles chips logo 2021
Pringles chips was invented in 1968 originally by The Procter & Gamble Company before they sold the Pringles brand to Kellogg’s
its mascot is called Mr.P and here’s the logo from 2009
and here’s the the chip can design
some of the designs are pretty cool
now in 2021 Pringles announced they are going to change the logo and this was the result…
Before.
After.
So needless to say half the Internet didn’t like it so much so that one Reddit user in r/mildlyinfuriating said
"The new Pringles logo next to the old one. It looks so plain." from reddit user [BonBonus]
he even posted this image
Because of how bad half the internet thought of this excuse of a new logo. I’m giving it a 7 out of 10 fail rating
#1 Safeway foods renovation 2023
Founded in 1915 Safeway is a supermarket chain with over 904 locations (as of this post)
The store design in 2014 looked like this
as you can see the design is pure art
now fast forward to 2023 and Safeway is doing some renovations to some stores. Take the Safeway location in Cochrane Alberta Canada
The outside used to look like this
Now look what it looks like today
Oh god this is terrible it’s giving me flashbacks of Windows 10’s ugly UI (episode coming soon)
and the inside is bad as well
the Design team must be on drugs when they came up with this redesign
overall I give this a 10 out of 10 fail rating
Well that’s a rap for the first episode of Idiots in design. What was your favorite fail? make sure to comment down below!
See you next time!
